backlink checking

a means of finding out which Web pages are linking to a specific Web site. Many search engines enable users to conduct backlink searches by entering the name of a Web site into the search box preceded by a special command (for example, “link”:). AltaVista and HotBot are two of the most popular search engines to offer this facility. The backlink checking process can be automated by using a service such as, which enables users to search for linking sites at various search engines at once. Backlink checking enables e-business and Web site managers to keep track of their own and their competitors’ online popularity.

The ultimate business dictionary. 2015.

Look at other dictionaries:

  • Web crawler — For the search engine of the same name, see WebCrawler. For the fictional robots called Skutters, see Red Dwarf characters#The Skutters. Not to be confused with offline reader. A Web crawler is a computer program that browses the World Wide Web… …   Wikipedia

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